The Fifth Cup - A Promise of Redemption

Partner with The Fifth Cup

Strategic marketing partnerships. High-conversion campaigns. Hands-off sales channel.

Partnership Models

Model A – Fifth Cup Curated

Fifth Cup sources, imports, stores, and sells the wine.

What This Means:

  • β€’You act as seller of record with no operational effort required
  • β€’We handle marketing, customer service, fulfillment, campaigns
  • β€’You receive monthly payouts and performance reports only
  • β€’Best for retailers wanting new revenue without operational lift

Key Benefits:

  • βœ“No inventory or staff effort required
  • βœ“High-conversion campaigns built for your license
  • βœ“Grow online sales without lifting a finger

Model B – Retailer Inventory

You provide existing kosher wine stock.

What This Means:

  • β€’Supply inventory with optional fulfillment
  • β€’We handle marketing campaigns, customer acquisition, platform sales
  • β€’Fifth Cup acts as your marketing and logistics arm
  • β€’Best for retailers with existing inventory seeking broader reach

Key Benefits:

  • βœ“Leverage existing inventory for new revenue
  • βœ“Access to premium marketing campaigns
  • βœ“Expand reach without additional overhead

Additional Opportunities

Wholesale / Distribution

Placement with restaurants and retailers

Restaurant Collaborations

Curated wine lists and winemaker events

Corporate Gifting

Branded gift sets with custom messaging

Affiliate / Creator

Content partnerships with tracked revenue sharing

How It Works

1

Agree

Campaign selection, pricing structure, and partnership model

2

Setup

Wine storage (Fifth Cup or your location), license verification

3

Launch

Sales routed through your license, Fifth Cup handles campaigns

4

Operate

Monthly payouts, performance reports, customer service handled

5

Scale

Quarterly reviews and expansion opportunities

Simple structure. Clear roles. Elegant execution.

Partnership Benefits

Incremental Revenue

New revenue streams with premium positioning and healthy margins.

Premium Brand Halo

Association with curated, authentic Israeli wine portfolio.

Curated Catalog

Hand-selected wines with verified quality and compelling stories.

Content Support

Professional photography, tasting notes, and marketing materials.

Partnership Inquiry

Tell us about your organization and how you'd like to partner with The Fifth Cup.

We'll review your inquiry after it is received.

Winery & Retail Partnerships | The Fifth Cup